What does silence cost you?
A member who stops showing up rarely tells you. They just don't renew, three weeks later, and the revenue leaves without a conversation. This works out roughly what that is worth annually — and what catching some of it back would be.
Industry figures for Indian gyms commonly fall between 3% and 6%. Set it to what your own records show.
This is your assumption, not our claim. We have no published recovery figure to quote yet.
Revenue recovered per year
₹4,53,600
- Members drifting each month
- 12.0
- Of those, recovered
- 4.2
- Revenue still lost each year
- ₹12,96,000
How this is calculated
members × lapse rate × recovery rate × fee × 6 months × 12
A recovered member is credited with 6 months of fees — the average remainder of a year. Excludes GST, add-on revenue and your own follow-up effort, none of which we can model for you.
The same model, across
every gym size.
Annual revenue recovered, assuming 4% of members drift each month and you win back 35% of them after an early call.
| Members ↓ / Fee → | ₹800 | ₹1,200 | ₹1,800 | ₹2,500 |
|---|---|---|---|---|
| 100 | ₹NaN | ₹NaN | ₹NaN | ₹NaN |
| 200 | ₹NaN | ₹NaN | ₹NaN | ₹NaN |
| 300 | ₹NaN | ₹NaN | ₹NaN | ₹NaN |
| 500 | ₹NaN | ₹NaN | ₹NaN | ₹NaN |
| 800 | ₹NaN | ₹NaN | ₹NaN | ₹NaN |
Figures exclude 18% GST, add-on revenue and the cost of your staff's time making the calls. A recovered member is credited with six months of fees, being the average remainder of a twelve-month cycle.
Why day ten, not day thirty.
A member who has missed ten days still considers themselves a member. One who has missed thirty has already mentally left, and the call becomes a sales pitch instead of a check-in. The difference is not the software — it is whether anyone noticed in time.
We deliberately do not quote a recovery-rate statistic here. We're pre-launch and have no cohort data of our own, and the figures circulating in fitness-industry marketing are not traceable to a published study. Set the rate in the calculator to whatever your own follow-up history supports.
Test it against your own member list.
Import your members, and the red list will tell you within a day how many are already drifting.